Country music is a promising niche for digital radio, as revealed in a recent study of U.S. listeners conducted by Futuri Media in collaboration with the University of Florida School of Journalism and Communication, and reported by rainnews.com.
The study shows that 23% of US radio listeners of country music in the United States plan to listen to more country music in streaming over the next three months. Mobile applications are also a very important listening medium. 44% of country music fans have a mobile application that allows them to listen to country music, rising to 48% in the 18-34 age group.
The results of this study also revealed that country radio listeners continued to show a general interest in music podcasts. More than a third (36%) of all country fans have listened to a podcast in the past month, and the rate climbs to 47% for the 18-49 age group.
So if you’re looking for a theme for your next radio station to create on Shoutcast, country music can be a great niche. Don’t be afraid of the competition, know that you stand out by the quality of your content and the originality of your sound!