According to figures recently announced by Voxnest, the podcast audience has evolved in Europe with the arrival of the Covid-19 crisis, as shown in the graph below which details the overall audience for Europe but also the curves for Italy and Spain.
In Italy, audiences have increased by 10% and have stabilized since the beginning of March, when Italy began to feel the full impact of the pandemic. Europe as a whole is following a similar pattern to Italy. And while Spain has experienced a momentary decline, since the start of the nationwide quarantine, listening has begun to increase significantly.
But what about the evolution of the audience of podcast categories? The impact of the coronavirus is very real, as shown by the curves below, in the case of Italy, for example.
The categories that are progressing the most in Italy are :
Spirituality and religion: in a very anxious environment, this is understandable. But it is also explained by the fact that churches and other religious organizations publish podcasts of their offices/masses since gatherings are forbidden.
Personal development: Confinement encourages personal reflection, working on oneself. The progression of the personal development category is therefore quite logical. Might as well take advantage of this particular period to be useful to oneself.
Marketing: the time available to business leaders (whatever their size) allows them to increase their “culture” or even their training in marketing, in particular, to know how to adapt to the crisis.
Arts: With some 40 national art centers in place, it’s no wonder that Italian listeners seek to learn, explore or be entertained in the arts.
Children and family: children are at home for almost a month (more or less in some regions), parents need to be creative to keep their children learning and entertained, and they are turning to podcasts.