The tipping point between traditional media (radio, TV, print) and digital media has long since passed. And quite logically, the gap is widening a little more each year. This is one of the conclusions of the emarketer study released earlier this month.
What about digital audio in particular? The survey indicates that the time spent by Americans over the age of 18 consuming digital audio has increased by 8.3% in 2020 (or 1h29 per day) and that it should increase further, by 4.8% in 2021 and 3.6% in 2022 to reach a daily consumption of 1h37.