A radio is a program, voices, a concept. But over time, it also becomes a brand in its own right. Therefore, it is important to protect it, at least the name but also the logo, to prevent an unscrupulous individual from copying you.
Therefore, the best place to start is to officially protect your radio station’s trademark with the organization in the country you primarily broadcast to. In France for example, this is the INPI, in Belgium the BOIP, in the United States the USPTO…
But how can we extend this protection to other territories? How much does it cost? To find out, we asked for expert help. Counsel Etienne Deshoulières is a lawyer at the Paris Bar, specialized in intellectual property and new technologies. He was the ideal correspondent.
Can you explain to us how to protect the name of one”s radio in different territories?
“The first possibility is to do it country by country with the help of a representative authorized to do so. This is what Deshoulières Avocats offers by acting directly with national intellectual property organizations.”
You can do it in all countries?
“Not all of them. In the United States, for example, I’m not allowed. But I have a representative in the United States who will do it for me. »
There is no global organization?
Yes, there is. There is the Global Trademark System, which allows you to register trademarks in several countries at the same time in a single procedure. And Deshoulières Avocats can also intervene at this level.
This means that you can protect your trademark in one go for France, Germany, and Italy if you wish?
Yes, but if this is what you want, it is better to register a community trademark. It costs 900 euros and your trademark is protected in the 27 countries of the European Union (whereas the price per country is often around 400 euros). This means that you have to do it on a case-by-case basis depending on each radio station. It is best to contact experts, like us for example, to choose the right strategy. We work in English, French, and German.