Podcast advertising revenues at a rise

In the United States, podcast advertising revenues are on the upswing. According to the latest IAB study, in 2020 and despite unprecedented health and economic crisis, podcast advertising revenues climbed 19% to $842 million. As a reminder, they were almost halved in 2018. Proof of relentless growth for a relatively young medium.

L’attribut alt de cette image est vide, son nom de fichier est Capture-décran-2021-05-25-à-11.15.02-1024x551.png.

Forecasts for the coming years are rather encouraging, since the market, driven by the post-Covid economic recovery, should experience very strong growth in 2021 (+60%) to reach 1.347 billion and then well over two billion in 2023. The future looks bright!

L’attribut alt de cette image est vide, son nom de fichier est Capture-décran-2021-05-25-à-11.16.32-1024x522.png.