Do you want to get into podcasting? You’re justified, it’s a fast-growing sector, with, as a bonus, infinite possibilities of creativity. On the podcast as in web radio, the traditional audio formats explode and everything becomes possible. All themes are affordable and will inevitably find their audience after a good search engine optimization.
It remains to be seen if you have the qualities to embody your podcast. You don’t have to be a radio host or a journalist to start a podcast, even if these profiles can help you find the right keys to success. But here are the qualities needed to create a good podcast, also found in this article from Forbes.
1. The art of conversation
A podcast is not a classic journalistic interview. There are no annoying questions, no constant reminders. The podcast is above all a sharing of experience, an exchange where we take our time, where we know how to gently bring out the best in our guests, without rushing them. A podcast can often be compared to a fireside chat. Be careful, however, to keep a steady pace (editing can help). Knowing how to lead a conversation is, therefore, a capital asset
2. Knowing how to listen
For an interviewer, especially when he/she is a beginner, nothing is harder than to really listen to his/her guest. You ask a question and… you tend to quickly focus on the next one, without really listening to your guest… During the recording of a podcast, remember to listen to your guest, to let him talk, and even… to listen to his silences when there are some (silences sometimes mean a lot). Again, don’t forget that the editing will be there to reduce any dead time.
3. How to write
Take care of your introduction, the presentation of your guest, the wording of your questions. Even if the podcast can and should often leave room for improvisation and spontaneity, the quality of your podcast will be higher if everything is properly written. The most important thing is to contextualize the subject from the introduction by quickly answering the famous 5 Ws (who, what, where, why, and when). Don’t forget that each episode of your podcast must be independent and understandable even if you haven’t listened to the others. Not all your listeners will listen to your entire series in chronological order.
4. Do some research
To ask the right questions, you need to be familiar with the topic your guest is talking about. So don’t hesitate to do some research on the person but also on the specific topic he is talking about. A few Google searches will usually be enough to find some key questions that will make your podcast structured and enjoyable to listen to.
5. Know how to work the angles
Choose an angle of attack for your podcast: the name of the guest and his function will not be enough. Know how to title and angle your sequence correctly to become attractive. What angle to choose? It’s quite easy: you have to determine the little detail, the catchphrase in your guest’s life, the background of your guest, that will make people want to click and listen to your podcast. Remember that the angle is not the subject but just the way to approach the subject.